ASPIRATIONS

 

​​Eryn Kalo recognises the struggles of self-expression within an increasingly repressive collective. We find that the pressure to make certain choices, pursue idle stability, and chase outdated conventions is an indolent mantra based on concerns of non-acceptance. Such trepidations may be life's biggest hurdles. However, fear and joy are subjective, comparative emotions. Consequently, we trust that such hardships are essential to one’s own comprehension and definition of self-actualization. Through positive conscious action and experiential learning, personal development should succeed.

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We live in a complex enigma – filled with decisions that implicate oneself and those around them. Though we all should share concern for our loved ones, the resolutions that we chase must always reflect our true identity. Devoid of this, one is simply not living their own life. Rather, one is senselessly meandering down an avenue once followed. Notwithstanding the exponentially unintelligible conceptualisation of happiness, the subjectivity of one's being means that it is more than achievable if one believes it is possible. To truly attain internal fulfilment, one needs to adopt their own terms.

 

​Eryn Kalo aims to spread this message; that amidst an absence of intrinsic wellbeing and pleasure, purpose is lost in translation. Encompassing all of our battles, here we are. And we want to inspire others to do the same.

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CLARITY

 

​As the fashion industry diverges from its rebellious foundations, Eryn Kalo strives to re-instate the idioms of ownership that created such an illustrious playground.

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We feel that the representations of fashion are far greater than mere appearance. It is a reflection of one’s character. As such, fashion becomes a stimulant for originality and artistry. Regardless of the sentiment that an individual associates with fashion, or however it may be defined, fashion is a clear influencing platform to how we are perceived and to our own self-evaluation.

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No particular style is better than another. Nevertheless, similarities and differences in fashion generate conversation, revolution, and above all, communities. Such provocation is why Eryn Kalo was established; to showcase our understanding of fashion and what it means to us.

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Value creation is engrained within our ethos. We aim to bring innovation to society in an enlightened manner - utilising our creative capabilities to do so. A substantial constituent of our inspiration derives from nature. Particularly, we admire the discordance between its unpredictability and grace. Nature has an unparalleled intensity to evoke a myriad of thoughts and exertions. Whether chaotic or harmonious, its distinct dynamic has a unique capacity to govern our perception of the world and all of its endeavours. As such, we have incorporated our adoration to nature's charm throughout our value chain – from our packaging and sourcing, all the way to our designs!

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IMPETUS

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Among the perpetual conflicts and stresses that the beauty of life encapsulates, conformity is generally a simpler option. This is commonly fuelled by hypercritical societies - habitually suppressing the vision and curiosity of the minority who dare to defy the status quo. Sadly, this frequently leads to eccedentesiast mind-sets that create negativity within ourselves and those around us. Conversely, the propensity to insubstantially judge someone else without complete contextualisation is often emblematic of risk-aversion and ignorance. Thus, Eryn Kalo stands in solus.

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Notably, time is a depreciating asset. While some waste their vitality focused on others, the counterparty ensures that their efforts are expended on maximising their full potential. We urge everyone to have faith in their principles, ambitions, and orientations to escape the confines of orthodoxy.

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Our garments embody our philosophy; to encourage others to be spirited and purposeful in their actions, irrespective of expectations to do otherwise.

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Be proud of who you are. Be grateful and humbled in your accomplishments. Be the director of the trail you choose. Eryn Kalo is for the individual. Eryn Kalo embraces solitude.​

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VIRTUES

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Eryn Kalo advocates honesty, integrity and self-worth. When our perseverance is tested, a cohort of society evade the opportunity of freedom in exchange for recognition and notoriety. In disagreement, Eryn Kalo appreciates the candid essence of growth. We all aspire to reach our final destination, though the journey is where real progress endures.

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Despite our incessant drive for improvement, we understand that it is important to be cognisant and thankful of one's evolving maturity. The stepping stones that we have encountered on our passage have correctly challenged our tenacity and questioned the origins of our standards. Accordingly, we welcome any further obstacles to ensure that we are constantly taking steps forward - using our mistakes to aid advancement.

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We believe that the most gratifying aspect to fashion is how it makes you feel. Ownership is an incredibly powerful and life-changing quality. One’s outward presentation is a symbolisation of introspection. Feeling confident in what you wear evokes poise and dignity to your decision-making, promoting a serendipitous existence comprised of vast opportunities. In accordance with our ideals, all of our products have been designed to encompass authenticity, assurance, and fearlessness.